Seat Club
SeatClub is a ticketing platform that eliminates the pain of markup fees at checkout. With a SeatClub membership, fans get exclusive pricing and avoid ticketing fees that have become commonplace at live events. Customers can access the same core events (Sports, Concerts, Comedy, Theater, etc.) found on other major ticketing sites and often recoup their subscription cost after buying tickets to just one event. Finally, SeatClub offers the most immersive ticketing experience, showing users authentic fan content from similar past events before every purchase. SeatClub members enjoy the most affordable yet premium ticket-buying experience available.
Backstory
There’s nearly nothing better at bringing people together than live events. Whether sharing laughs at a comedy club or rooting for the same team in a stadium, the energy of live performances can’t be replaced. As the live entertainment industry has grown, ticketing has become a pain for fans. Today, fans often struggle to buy tickets to see their favorite performers because of hidden fees that jack up prices or because they can’t secure tickets. For many fans, attending live events has unfortunately shifted from being accessible to a once-in-a-lifetime experience because of the cost. This has rippled across the live entertainment industry, with venues struggling to stay open and artists finding it harder to tour.
Project Overview
SeatClub was founded to make attending live events easy again. Through exclusive partnerships and a proprietary ticketing supply model, SeatClub offers members access to tickets at exclusive pricing. Members consistently pay $0 in additional fees, no matter the ticket price. SeatClub also provides authentic content from other fans captured at live events, making it easier for fans to discover great events they might not have known about. With ticket prices skyrocketing, SeatClub is perfect for fans who love to see their favorite performers every time they’re in town and for those who want to discover new ones!
The SeatClub product suite includes a website, a mobile app, and a web-based B2B platform for performers and organizations with their own custom SeatClubs.
Unique Factors / Challenges
The project's two defining factors are platform customization and the display of authentic fan content with every purchase.
The SeatClub platform requires unparalleled flexibility to meet the unique requirements of performers upstream and business clients downstream. SeatClub works extremely closely with artists, sports teams, venues, and various organizations, a core pillar in keeping ticket prices low. Each type of performer has specific stipulations for how their tickets are sold (ticket types, packages, etc.). Compliance requires extensive customization under the hood of each artist and venue page. A similar dynamic plays out downstream, as venues and organizations can use custom SeatClub deployments. These deployments are often part of larger fan packages these clients offer. As a result, the product has also been customized to support various tiers of custom graphics, pages, UX flows, and integrations with other platforms.
A key part of the SeatClub buying experience is user-generated content (UGC), which gives fans a deeper sense of what a performer’s live show will be like beyond seat views. This required a robust routing pipeline to serve venue- and performer-specific UGC, plus an automated system to parse large photo and video datasets and identify content from specific live events.
Achievements & Outcome
The creation of the SeatClub platform (mobile and web), which offers the most immersive ticket-buying experience
Multiple client-specific deployments of SeatClub (web)
Proprietary pipeline for identifying photos and videos taken at live events and matching them to the respective event
