Experience

Led product development for new microtransit services in 10+ cities, coordinating cross-functional deliverables (across engineering, marketing, vehicle and driver acquisition, legal, and support operations), driving $300K to $1.6M in annual revenue per project while serving as the client’s primary point of contact.

Partnered with engineering and design teams on product requirements and UI/UX of customized mobile apps for each client, including new metropolitan market entries such as:

• Los Angeles' MPK Transit Express

• Boston's RC Link

Drove customer enablement and adoption for Via’s transit planning software Remix, leading onboarding & training for 20+ agencies supporting 500,000+ rides weekly. 

Co-founded a media-sharing and SaaS knowledge graph creation platform accepted into The Batchery accelerator and Microsoft for Startups incubator program. Led product design and raised over $475,000. 

Ran growth campaigns through social media, email, campus ambassadors, and partnerships (including Buzzfeed), attracting 3,000 users in seven states, 4,000+ followers, and 10,000 monthly impressions.

Iterated UI/UX based on user feedback (50+), achieving 95% satisfaction and higher user engagement.

Developed a 16,000+ node graph database for connecting various forms of media and authored a white paper on Multi-Domain Recommendation Algorithms to support investor/partner demos and technical storytelling.

Developed and executed content strategies for clients in technology, healthcare, and consumer goods sectors.

Created engaging blog posts, articles, email campaigns, and social media content, contributing to a 30% increase in web traffic.

Conducted market research to understand audience needs and tailor content accordingly.

Collaborated with designers and developers to ensure cohesive brand messaging across all platforms.