Franchise League Football
Franchise League Football (FLF) is an immersive fantasy football platform that simulates what it’s like to manage an American football team like a real general manager. By combining the best elements of traditional fantasy football with popular video games like Madden, FLF has created a long-term fantasy football experience with history and depth that rivals the NFL.
Backstory
The makeup of fantasy football fans follows a curve. In the middle lies the everyday NFL fan, with a favorite team and players they keep tabs on as the NFL season progresses. To the left of this are ultra-casual fans, who don’t follow football but are happy to root for their city's team when a game is on. Opposite these fans are die-hard NFL fans. For them, NFL Sundays are religious, as they never miss a game, memorize stat lines, and know every player and coach on the sidelines. This is who FLF is made for. Started by a fantasy group that ran leagues by hand to achieve the depth and customization they wanted, FLF is for fans who bleed their team's colors.
Project Overview
FLF was built for the 1% of Fantasy Football fans. Based on a real-life fantasy league run by hand by a pair of football aficionados, FLF delivers the most realistic fantasy experience on the market. Players compete in weekly matchups, similar to other platforms, but with greater control over scoring, lineups, schedules, and more. These matchups are paired with a unique strategic element of long-term planning not found elsewhere, as players manage multi-year contracts, bid for the rights to college players, and make moves with future cap space flexibility in mind. FLF was built to be a fantasy platform for leagues designed to run for years, if not decades. More important than the gameplay, it ultimately helps groups of family and friends come together over a longstanding love of America’s Game.
The FLF product includes both a mobile and a web platform.
Unique Factors / Challenges
The most distinctive aspect of this project is the level of community engagement.
Given what sets FLF apart from its competitors, it’s no surprise that its user base is incredibly engaged. Users continually converse, similar to real-life team execs, about trades, strategy, and everything in between. With every league having its own nuances that deeply affect gameplay, the FLF co-founders make themselves directly available to all users to answer questions, settle disputes, and even play alongside fans. Managing this across email, socials, and an extremely active Discord has been unique, as these direct lines to customers have led to an incredibly community-driven development process. New features are constantly ideated and tested with the public. This has resulted in an ultra-efficient, shortened product loop, with new user-requested features regularly shipped within a week and, at times, even within the same day.
Achievements & Outcome
Creation of the Franchise League Football mobile app and web platform
0-1 development of new features in days
Winner of the 2025 FSGA Best Product Experience award
